SWOT Analysis of Spotify Conclusion: Spotify Strengths 2021:.In 2021, Spotify has a brand value of $8.3 billion, ranked 91st in most valuable European brands, and ranked 99 th in the top 100 most valuable global brands (SyncForce, 2021). Let’s now go over the SWOT Analysis of the company. The Ad-support provides unlimited online access and the premium segment provides unlimited offline and online streaming access to an extensive music catalog (Bloomberg, 2021). The company generates revenues through the freemium model, including Ad-supported services and premium services. Spotify is two-sided music streaming marketplace that provides personalized digital music services for users and creators worldwide (Spotify, 2021). Ek Revenues € 7,880 Millions, 2020, € 6,764 Millions, 2019 Net losses € – 581 Millions, 2020, € -186 Millions, 2019 Competitors Apple Music, Soundcloud, Amazon, Napster, Deezer, Pandora, and Youtube Music, Netflix
Name Spotify Technology S.A (NYSE: SPOT) Industry Internet media and services Founded 2006 Headoffice Luxembourg (Executive offices), Stockholm (Operational offices) CEO Daniel G.
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